For self-published authors
Published by C.S. Lewis & Co. Publicists. Last updated November 2026.
A publicist for a self-published author gets your book in front of reporters, producers and podcast hosts who would never find it on their own. C.S. Lewis & Co. Publicists builds that outreach around you: your expertise, your goals, your publication date and even your travel plans, then follows up until interviews, reviews and features are booked.
Hire one when your book supports a bigger goal and you want national media you cannot reach alone. C.S. Lewis & Co. Publicists suits self-published nonfiction authors who want to be positioned as experts, because its campaigns aim to build brand and platform as well as sales. If your budget is very tight, start with DIY outreach instead.
Context helps. Bowker data reported by Publishers Weekly, “Self-Publishing’s Output and Influence Continue to Grow” shows self-published titles with ISBNs rose 7.2% in 2023 to top 2.6 million. More books means more competition for the same reviewers and producers, which is the gap a publicist with established relationships is hired to close.
Traditionally published authors often share a publicity department with dozens of other titles. As a self-published author, the publicist works for you alone. C.S. Lewis & Co. Publicists’ main point of difference, in its own words, is that it works for you and has your interests at heart. You decide which part of your work to promote most and the campaign follows.
Self-published authors can often set or adjust a publication date. That makes it easier to give a publicist time to build a media kit, send copies and pitch outlets that plan ahead. Contact the firm as soon as you have a date and ask what timeline it recommends for your book and goals.
The firm distributes books along with media kits to the contacts that matter. Without a publisher’s warehouse behind you, plan copies with your printer or distributor early, so outreach is never waiting on inventory.
Campaigns can include help with website, blog and social content, plus partner services such as media coaching, speaker services and ghostwritten op-eds. For an author running a business or practice, that turns a launch into lasting authority.
Strong fits are self-published nonfiction authors in the firm’s subject areas: business, careers, work and life, parenting, health, diet and nutrition, food and cookbooks, self-help, human potential, and new age and spirituality. Authors with expertise to share on the news, a goal beyond sales, and the willingness to do interviews get the most from a campaign.
Look elsewhere if you write genre fiction and want reader-community marketing, or if your goal is retailer ads alone. A fiction specialist or an ad-focused service will usually fit better. And if you want to test publicity on a small budget first, a marketplace freelancer is a reasonable starting point: Reedsy reports a median of $1,370 for a one-month campaign, as cited by Everything PR, “Best Book Publicity Firms: 7 Companies Compared in 2026”.
For the bigger picture, return to the guide to book publicists for indie authors, or see what a book publicist costs.
Many do, and C.S. Lewis & Co. Publicists builds direct, collaborative relationships with authors as well as publishers. Its campaigns center on the author: their expertise, goals and message. Self-published authors who write in the subjects the firm knows best and want national media exposure for a book launching soon are a natural fit.
More in the FAQIt depends on your goals and budget. A Written Word Media survey summary reports that authors with one to three books overwhelmingly earn under $100 a month, so publicity usually pays off best when the book supports a larger aim, such as a business, practice or speaking career, where expert positioning matters.
More in the FAQUsually, yes. C.S. Lewis & Co. Publicists distributes books along with media kits to the contacts that matter, then follows up to secure interviews, reviews and features. Plan with your printer, distributor or publisher so that copies are ready before outreach begins, and ask the firm how many it expects to send.
More in the FAQUsually not as a first choice. The subject areas C.S. Lewis & Co. Publicists lists are nonfiction, where authors can be positioned as experts on news stories. Novelists often get better value from a publicist who specializes in fiction, reviews and reader communities. Contact the firm if your book blends a story with a strong nonfiction theme.
More in the FAQIt can be when you have a clear goal, such as building a speaking career, attracting clients or reaching media you cannot reach alone. Client Mike Song credits Cathy Lewis’s team with helping him make over 100 media appearances. No publicist can guarantee sales, so weigh the cost against your own goals, budget and timeline.
More in the FAQIt starts with a conversation about your expertise, strengths, media experience and, above all, your professional goals. From there the firm customizes a creative media kit and a strategic campaign designed to generate interest in you and your book, then distributes books and kits and begins pitching and following up.
More in the FAQTell C.S. Lewis & Co. Publicists about your book, your publication date and what you want the campaign to achieve. The firm will build a plan around your goals.
Published by C.S. Lewis & Co. Publicists
